Current Projects
Things we are building right now
Not slides. Live products with real customers, designed, built, and run by the same people you would be working with.
Most ideas never die from being wrong. They die from not knowing where to start. JustStart is the team that starts with you: we test the idea, build the product, and put it in front of real customers, side by side with you the whole way.
Most people with a venture idea never take the first real step. Not because the idea is bad, but because the first step is invisible. Do you research the market? Talk to customers? Find a developer? Register a company? Nobody tells you, so nothing happens.
JustStart exists to remove that question. You bring the idea and the conviction. We bring a team that has built and shipped products used by millions of people, led delivery inside one of the world's largest technology companies, and started ventures around full-time jobs and young families.
You do not need to know where to start. That is our job.
The same four stages every time. You are in the room for all of them.
We put your assumptions in front of real people before anything gets built. You find out whether the problem is worth solving while it is still cheap to find out.
We build the product with you, using AI as a co-builder. A working first version in weeks, not the six months and the funding round you were told it needed.
We get it into customers' hands and stay in the loop with you: feedback, iteration, and the first people who actually pay.
We help you build the growth engine, then hand you the keys. The goal is a venture that runs without us, not a retainer that never ends.
Not slides. Live products with real customers, designed, built, and run by the same people you would be working with.
“John played a key role in supporting our early proof-of-concept efforts. His depth of experience and insightful guidance were invaluable, helping shape our direction and strengthen our decision-making.”
“John was instrumental in our early product validation efforts. His depth of experience and genuine investment in our success helped shape our direction and sharpen our strategic thinking at every turn. He’s the kind of partner you want in your corner.”
“Developing hardware solutions is a different ball game — get it wrong and the consequences are costly. My discussions with Olamide always expose the critical expectations that should never be overlooked before moving to the next level. I’ve worked with her for years now, and every discussion provides valuable insights that we apply to solving critical problems as we build out our value offering at Epitome. That kind of clarity is invaluable.”
“John brought an exceptional level of expertise and dedication to bringing the dream of my fitness app, Shedams, to life, from concept through to execution. His deep understanding of the project’s unique requirements, combined with his creativity and attention to detail, was instrumental in shaping a product built to a truly global standard.”
“John has a proven knack for building high-performing teams that take complex problems and make them feel simple. His validate-build-launch-scale approach turns big, messy challenges into clear, iterative steps — each one delivering real value that delights customers. I’ve seen this firsthand across multiple projects, including systems serving millions of users, and the results speak for themselves. He doesn’t just build products; he builds teams and processes that consistently deliver excellence.”
“A single conversation with John and Olamide gave me a breakthrough on a product challenge I’d been wrestling with for weeks. Their ability to critically analyse a startup problem and deliver clarity — even for a founder they’d just met — is remarkable. Their belief in what I’m building, backed by years of deep expertise, gives me, my team, and our product a massive advantage. It’s like having Mohammed Ali in your corner at a boxing match — you just feel confident you’re going to win. I’m thankful to have them by my side.”
“John has a rare combination of deep technical expertise and an incredible ability to simplify things. You learn and solve big problems in a way that feels unbelievably natural. I’ve had the pleasure of working with John across multiple projects where we built some of the largest data collection and analytics tools in the country — collecting data via 22,000 field agents and serving financial services to over 4 million people. Yet building those systems from scratch felt a lot like building Legos, one brick at a time, because John abstracts complexity and makes it easy to understand and engage with. In one weekend, never having written code, I was fully set up as a vibe coder — now building entire products by myself, web, mobile, front-end, back-end. I know anyone who gets to work with John is in good hands!”
“John played a central role in building our MVP from concept to execution. As a non-technical founder, I relied heavily on his patience and rare ability to break complex systems down into language I could understand. That clarity shaped better decisions throughout the build. He builds with excellence, keeps costs realistic, and approaches problems with structure and care. I’m proud of what we delivered.”
“John played a key role in supporting our early proof-of-concept efforts. His depth of experience and insightful guidance were invaluable, helping shape our direction and strengthen our decision-making.”
“John was instrumental in our early product validation efforts. His depth of experience and genuine investment in our success helped shape our direction and sharpen our strategic thinking at every turn. He’s the kind of partner you want in your corner.”
“Developing hardware solutions is a different ball game — get it wrong and the consequences are costly. My discussions with Olamide always expose the critical expectations that should never be overlooked before moving to the next level. I’ve worked with her for years now, and every discussion provides valuable insights that we apply to solving critical problems as we build out our value offering at Epitome. That kind of clarity is invaluable.”
“John brought an exceptional level of expertise and dedication to bringing the dream of my fitness app, Shedams, to life, from concept through to execution. His deep understanding of the project’s unique requirements, combined with his creativity and attention to detail, was instrumental in shaping a product built to a truly global standard.”
“John has a proven knack for building high-performing teams that take complex problems and make them feel simple. His validate-build-launch-scale approach turns big, messy challenges into clear, iterative steps — each one delivering real value that delights customers. I’ve seen this firsthand across multiple projects, including systems serving millions of users, and the results speak for themselves. He doesn’t just build products; he builds teams and processes that consistently deliver excellence.”
“A single conversation with John and Olamide gave me a breakthrough on a product challenge I’d been wrestling with for weeks. Their ability to critically analyse a startup problem and deliver clarity — even for a founder they’d just met — is remarkable. Their belief in what I’m building, backed by years of deep expertise, gives me, my team, and our product a massive advantage. It’s like having Mohammed Ali in your corner at a boxing match — you just feel confident you’re going to win. I’m thankful to have them by my side.”
“John has a rare combination of deep technical expertise and an incredible ability to simplify things. You learn and solve big problems in a way that feels unbelievably natural. I’ve had the pleasure of working with John across multiple projects where we built some of the largest data collection and analytics tools in the country — collecting data via 22,000 field agents and serving financial services to over 4 million people. Yet building those systems from scratch felt a lot like building Legos, one brick at a time, because John abstracts complexity and makes it easy to understand and engage with. In one weekend, never having written code, I was fully set up as a vibe coder — now building entire products by myself, web, mobile, front-end, back-end. I know anyone who gets to work with John is in good hands!”
“John played a central role in building our MVP from concept to execution. As a non-technical founder, I relied heavily on his patience and rare ability to break complex systems down into language I could understand. That clarity shaped better decisions throughout the build. He builds with excellence, keeps costs realistic, and approaches problems with structure and care. I’m proud of what we delivered.”
We take on a small number of ventures at a time so we can be genuinely in the work. It starts with a conversation.
Tell us the idea in plain language. No deck, no business plan, no jargon needed.
We pressure-test it with you and tell you honestly what we think, including if we think you should not build it.
You leave with a clear first step, whether or not you work with us.
If it is a fit, we scope what building it together would look like.
It is a conversation, not a sales call. There is no cost and no commitment, and you are not expected to have anything prepared beyond the idea itself.
Two free tools to show you where your idea actually stands and what to work on first. Use them on your own, no strings attached.
20 questions across 4 dimensions to discover if you're ready to launch. Get your personalised readiness score instantly.
Rate your venture idea across 6 critical dimensions and get a visual map of exactly where it's strong and where it needs work.
Leave us your email and we will send you the occasional thing worth reading: what we are learning from the ventures we are building, and the odd practical tool. When you are ready to talk, we will be here.
No spam. Unsubscribe whenever you like.
